Basics of Typography Optimization in Responsive Website development

You must have heard a lot about Responsive Web Design (RWD), as it is one of the most talked about matters on the net nowadays.

However , most of the occasions, grids and images, fluidity and flexibility grab all of the attention and barely virtually any discussion to the typography.

Although it’s one of many essentials that demand importance but the majority of designers in some way tend to ignore this aspect. In this write up, my sole focus is on reactive typography in terms of the website design.
Content, although the most necessary ingredient of any website, blog, forum or submission site, is the content as well as the way it is presented. Nevertheless the focus of designers is mostly on the site design. This is where the problem develops.

The adaptable web design already takes care of this aspect to some extent, by which includes some standard of responsive typography. Yet this cannot be referred to as complete but it comes packed with numerous typographic options. Yet , before we go into the facts, let us initial understand what receptive typography can be.

What is Reactive Typography?

Reactive typography implies that the text on the webpage is not only resizable depending upon the screen size with the device, although is also maximized in order to boost readability. Nowadays, we don’t only work with desktops or perhaps laptops to locate internet and browse websites but likewise make use of tablets and smart phones.

For quite long, the designers had been solely centering on website design to make it adaptable to the various screen sizes. There has been almost or hardly any effort designed to optimize or perhaps adapt a few possibilities and its web meeting according to the screen size. Reactive typography contact information this issue, presenting an opportunity to designers to experiment with this article also.

Basics of Reactive Typography

The concept of responsive typography works on three basic principles:

Resizable text
Marketing of brand length

Whenever you produce any decision about the presentation of text, that obviously begins from the font type. No matter what type of font you are using, but you need to make sure that this content can be easily read. If you need to keep it very basic, the only choices are Serif and Without Serif. Serif is generally utilized for headings or perhaps titles, while Sans Serif is used for the remainder of the content.
The logic is fairly simple. The Sans Serif font gives you more freedom to experiment with. Therefore , you can actually use that for the main chunk of your text. The Serif font, according to the designers, is quite severe, thus so that it is a perfect decision for headings.

Resizable Text

When determining the typeface size pertaining to the text in your website, be sure you specify this in the stylesheet according to different display screen sizes. Although how to decide the right font dimensions are another query. For this the rule of thumb is normally experiment upon you.

Yes, pick the font size and evaluate how it looks when you work with a personal pc, a tablet and a smartphone. Remember that people check out their cell phones from incredibly near while tablet is, most of the time, slightly above the knee when a consumer is sitting down. In short, length matters. In case you have a hard time studying it, add to the font size.

Optimization of Line Span

Optimizing the queue length is rather an important feature. The reason is that a desktop includes a bigger display screen and can allow for around 75 characters within a line while this will verify detrimental to legibility on extra small screen size. Although there are no hard and fast rules, but of course, the length of a sections plays a serious role in the visibility and readability with the content.
Therefore , choose the entire line accordingly for different gadgets and ensure that this does proper rights with the screen size as well as the total website design.


Do not underestimate this element of typography. Test different backgrounds and color contrasts before going live and make a decision on the one that looks best. Whilst testing, you could realize that a thing that looks extremely nice on a desktop may not produce similar effect when seen on the smartphone or a tablet for instance.

So , the rule of thumb is definitely, experiment with several devices conceivable when it comes to Responsive Web Design and responsive typography. Buy or borrow, nevertheless make sure that your solution fits all display sizes and appears absolutely amazing.

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