Basics of Typography Optimization in Responsive Website development

Approach heard a lot about Receptive Web Design (RWD), as it is one of the talked about issues on the net nowadays.

However , most of the conditions, grids and images, fluidity and flexibility grab all of the attention and there is barely any discussion on the typography.

Even though it’s one of the essentials that demand importance but most designers in some way tend to dismiss this factor. In this article, my main focus can be on receptive typography with regards to the website design and style.
Content, although the most necessary ingredient of any internet site, blog, discussion board or website directory, is its content plus the way it can be presented. However the focus of designers is mostly on the webpage design. This is how the problem develops.

The adaptive web design already takes care of this kind of aspect to some degree, by which include some higher level of responsive typography. Yet this kind of cannot be called complete but it comes full of numerous typographic options. Yet , before we all go into the specifics, let us initially understand what receptive typography is certainly.

What is Responsive Typography?

Responsive typography shows that the text on the site is not only resizable depending upon the screen size for the device, although is also enhanced in order to improve readability. Today, we no longer only apply desktops or laptops to get into internet and browse websites but as well make use of tablets and smart phones.

For quite long, the designers had been solely concentrating on website design produce it adaptable to the different screen sizes. There has been practically or almost no effort designed to optimize or perhaps adapt the information and its presentation according to the display size. Responsive typography tackles this issue, giving an opportunity to designers to experiment with this also.

Basics of Receptive Typography

The idea of responsive typography works on 3 basic principles:

Resizable text
Marketing of brand length

Whenever you produce any decision about the presentation of text, it obviously begins from the typeface type. Whatever type of font you are applying, but you will need to make sure that this great article can be conveniently read. If you wish to keep it very basic, the only options are Serif and Without Serif. Serif is generally employed for headings or titles, whereas Sans Serif is used throughout the content.
The logic is rather simple. The Sans Serif font offers you more liberty to experiment with. Therefore , you can actually use this for the major chunk on the text. The Serif font, according to the designers, is quite critical, thus rendering it a perfect choice for titles.

Resizable Text

When choosing the font size meant for the text on your website, be sure to specify this in the stylesheet according to different display sizes. Although how to decide the best font dimensions are another query. For this the rule of thumb is definitely experiment upon you.

Yes, opt for the font size and review how i think when you focus on a computer’s desktop, a tablet and a smartphone. Understand that people take a look at their mobile phones from extremely near where as tablet is usually, most of the time, somewhat above the knees when a customer is sitting. In short, range matters. When you have a hard time reading it, add to the font size.

Optimization of Line Length

Optimizing the line length is quite an important aspect. The reason is that a desktop possesses a bigger display and can put up around seventy five characters in a line whereas this will show detrimental to legibility on extra small screen size. Although there are not any hard and fast guidelines, but of course, the length of a set plays a serious role inside the visibility and readability in the content.
Therefore , choose the length of the line appropriately for different products and ensure it does proper rights with the screen size as well as the general website design.


Do not take too lightly this part of typography. Evaluation different backgrounds and color contrasts before going live and decide on the one that looks best. When testing, you could realize that something that looks extremely nice over a desktop might not produce similar effect when seen on a smartphone or possibly a tablet for that matter.

So , the rule of thumb is definitely, experiment with as much devices feasible when it comes to Responsive Web Design and responsive typography. Buy or borrow, yet make sure that your solution works with all display sizes and appears absolutely amazing.

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